Week 5 BLOG: Continued Color Presentation - Color in Culture

 Week 5 BLOG: Continued Color Presentation - Color in Culture

This week we talked about color in culture. This is defined as the way that culture impacts the color and the habit that they adopt concerning visual design. Color is used as a symbol for different cultures in different ways. It is based on one's background and experience. This has to do with age and gender. There are 7 different aspects of culture that color can be integrated in. These 7 different groups are Culture of Age, Culture of Gender, Culture of Social Economics, Culture of Climate, Culture of Location, Culture of Technology, and Culture of social media. 

Culture of Age has four main age groups that this applies to. For example, young children usually begin discerning colors with a lot of contrast. The primary colors of red, yellow, and blue are these initial bright colors that children can begin to recognize. Youth/teens are more influenced by bright and bold colors and hues that attract attention. The punch of color adds a level of interest. Adults or Millennials usually begin to associate with colors that reflect home ownership. Many tv shows with home renovation and emphasis on neutral color palettes are common to this age group and therefore they tend to be attracted to more muted, not to saturated or bright colors. Lastly, elderly people or the baby boomer generations are attracted to even more muted colors and neutral tones. Brighter colors are used in spaces when there is transition, such as when stairs appear, and attention needs to be drawn. 

We also talked about Historical Cultural Effects. In the 19th century, Victorian colors were used. Red, terracotta, green, mauve, light green, beige and brown were common as well. 

In the 1920s there was renewed, lighter palette and Chinese influence then introduced more red. During the Great Depression muted colors were used more. Specifically, grays, brown, cocoa brown, blue/gray,

plum.

The 1940s brought the baby booms and a brighter color palette in the spirit of hope postwar with colors such as peacock blue, olive, and beige. The 50s introduced turquoise, orange, and gold, as well as colorful plastics.

 

The 60s was a psychedelic era of explosive color with indigo blue and rich shades of jade, paprika, cove, and aqua. 

The 70s introduced earth tones with silver and gold, the 80s were the yuppie years with blue, peach, teal, brown until halfway through when more gray, dirty colors were considered stylish. 

The 90s were a digital revolution with greens to emphasize natural and later a vivid effect. Next came the Millenium, 2008+ with the housing crisis, and 2020 the global pandemic. The color in this time went from warm red, gold, yellows, and brown to easy gray blues to create a cozy feel. This is a similar concept to our color project where we actually draw out the difference between cool tone vs warm tone spaces.

The pandemic encouraged many home renovations and projects to convert certain spaces, usually with more neutral colors to ease anxiety while at home.

 

Culture of ethnicity is also important because different regions and locations around the world view the effect of color differently. We specifically mentioned African, Asia, Hispanic, Indian, Middle Eastern Native American, and European Descent influence on color. These influences have an impact on emotions and reactions. 

Lastly, we talked about Color Meaning, Color Selection Considerations, Color Value Perception, Create a Color Pallette, and a Design for Diversity. 

Sketching Interiors:

Chapter 5 talked about perspective and the concept of drawing 2D vs 3D objects and spaces. This rendering allowed me to try out a 2D perspective drawing and work the angles of the walls, windows, and doors to support the context of the space!